American Airlines signs popular DJ

American Airlines aims to reach nearly five million weekly listeners, thanks to a new marketing agreement with The Steve Harvey Morning Show.

The deal will allow the airline to place advertising on the radio program as well as on Steve Harvey's Web site, while also providing an “American Airlines Travel Segment” each month.

American Airlines were delighted to have teamed up with Harvey, one of the best-liked entertainers in the US. Roger Frizzell, Vice-President Corporate Communications and Advertising, said: "Steve Harvey's overwhelming popularity makes this a marketing home run for American.

"The multi-media advertising opportunity, plus our participation in live 'American Airlines Travel Segments' make a unique and exceptional arrangement for a global airline."

He concluded: "Together, we will deliver to millions of people ideas for getting the most out of business travel, seeing the world through leisure travel, and just simply getting out and enjoying life."

The partnership forms part of the carrier's attempt to improve its multicultural marketing, an effort that Harvey was delighted to take part in.

"We're excited to embark on this new relationship with American Airlines," he said, "and we're honored that we can be instrumental in helping them reach the African-American community."

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