United's new food options

© United Airlines

Passengers traveling in First Class with United Airlines will be able to choose any food option regardless of the time of day.

As part of new plans, the airline will allow United First travelers to choose items from its breakfast, lunch or dinner menus on any international flight. The airline says that a similar service is not offered by any other U.S. network carrier and is part of ongoing changes to improve the culinary experience in United First.

Alex Marren, Vice President of Onboard Service at United, said: "Months of research with our frequent international customers clearly indicated that offering a flexible and customized first class dining option is key to a best-in-class premium customer experience.

"With our new dining option, our flight attendants can create an individualized experience and recognize what our First-Class customers value most when dining ... even if it is having an ice cream sundae before dinner."

As well as the menu options, the airline will also introduce new porcelain crockery and table linen in August.

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