Southwest Airlines

Southwest to upgrade blog site

Southwest Airlines has announced a number of improvements to its blog, Nuts About Southwest.

The carrier is to add a video blog to the Web site and a Flickr feed, which will allow customers to share vacation photographs.

Users will also be able to personalize the page and watch podcasts from Southwest staff members.

Linda Rutherford, Vice-President of Public Relations and Community Affairs at Southwest, said: "Our customers already communicate with us through a number of different online channels. Some prefer the written word of our blog, some like to watch videos, others want to share their photos.

"Bringing these elements to our site allows us to communicate with our customers in the format they prefer."

The Southwest blog was launched in April 2006 and was named Best Blog by PR News last year.

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May 7, 2008 Southwest Airlines | Permalink | Comments (0) | Print this article

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